Verizon Wireless

Lifecycle Marketing Design
Senior Designer, Responsys Agency

I led the design strategy and redesign of responsive email and landing pages for Verizon’s Onboarding lifecycle program and the redesign of their Triggered emails.

Highlights: In 2015, I took on the challenge of increasing their engagement metrics by proposing a 3D animated hero image, using a cinemagraph of a dog running with it’s owner. It became the top opened and clicked email for Verizon in 2015. Another campaign of note, The "Wink Wink, Nudge Nudge" trigger email I designed won a W3 Design Award in the Telecommunications category the same year.